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April and May this year brought two of the darkest months so far for Moto. Our business experienced a crippling downturn in trade when regular road blockages at the front of the venue diverted traffic and customers from our bustling community hub. After failing to secure any kind of financial support from authorities and Mr Moto suffering a serious back injury in the café and being whisked off to hospital for the next 4 weeks, we reached out to you, our community in a last ditch effort to ensure we could keep trading.
The response we received to that post far exceeded any expectation we could have had. The post itself went viral and was shared by almost all who read it. We went from famine to feast overnight with so many kind wishes from old friends and new faces we gladly welcomed to our community. Offers of in-kind support were plentiful. We learned something very important about our community through the experience. Simply, Melbournians are awesome. Through generations of migration, diversity and innovation we have created a valuable world export called “Melbourne Café Culture” and not only do we want to protect that proudly, but we also want to support honest and ethical operators in the industry.
We get out of bed every morning because we want to solve Australia’s youth unemployment crisis one person at a time, by providing our young people with a workplace where they can learn to be ethical and successful business participants of the future. We want to prove that the good guys can win in this phenomenal industry that employs and trains so many young people, and guess what? So do our community. So most importantly an enormous THANK YOU to each and every one of you who have helped and supported us to survive so far. We can never express our gratitude enough.
You have inspired us to keep fighting for survival, which we are doing every day. Recently Carrum train station was demolished and the pedestrian crossing closed. Since then we have experienced another wave of significant decline in trade. Following the July 1st wage increases, our greatest cost in the business, (our amazing people) has increased. We run on a skeleton staff, often with one person in the kitchen and two people front of house during the week. Even at that our wage cost sits at a minimum of around $750 per day. As an example, so far this week our wage cost is sitting at 69% of our revenue for the week due to the drop in revenue. We expect to be busier over the weekend, however with that our wage costs also increase and there are weekend penalty rates to factor into the equation. We are really lucky that over the last few weeks we have been propped up by some great catering orders and we genuinely thank those customers for their business.
We hope that you will all continue your support for Moto, and that ours can be a great story of triumph over adversity so we can really make a positive impact for young people and the Melbourne Café Industry. We can help you with
A community is the reflection of each and every person who participates in it, and Mr Moto and I are truly blessed to be at the centre of this one.
A very sincere thank you.